Search Engine Marketing (SEM) is like internet marketing. That
promotes the website or web page by increasing their visibility in search
engine result pages through advertising in online. It includes things such as
search engine optimization, paid listings and other search-engine related
services and functions that will increase exposure and traffic to your Web
site. SEM offers you the opportunity to pay based on clicks. SEM is a broader
term than SEO. Where SEO aims to provide better organic search results, SEM
uses the search engines to advertise your website or business to Internet
customers and send a more targeted traffic to your Web site.
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