Pay Per click (PPC) is Put the ads in google, ie) Google adwords. The main difference between Search Engine Optimization (SEO) and Pay
Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic
generated from PPC is not free (as the name implies you have to pay a cost per
click). This is also the reason why you
may sometimes see the terms organic search engine listings and paid search
engine listings (or Paid Search Advertising – PSA).
Both SEO and PPC are part of Search Engine Marketing (SEM)
which is one of the tools you can use as part of your overall Internet
Marketing campaign.
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